Best Boat Brands

Whether you're swimming at the beach or jet-skiing in the water, Florida has an excellent water culture. When it comes to boating, some brands have bigger reputations and higher quality than others. This guide will dive into the best brands in terms of performance, prestige, and other factors.

Boston Whaler

boston whaler boat brand

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When people make a list of the best boat brands, Boston Whaler often makes its way to the top, 

Whether you want to go fishing, cruising, or partying, Boston Whaler vessels let you enter the water with ease and comfort. Its 60-year legacy has crowned it as one of the leading boat manufacturers in the entire world, creating boats often considered unsinkable. 

Boston Whalers come in 38 models, which means you pick and choose the length of your boat, anywhere from 11’ to 42’. Vintage models such as the Boston Whaler Temptation 2500 are revered by boaters everywhere. 

If you plan on someday reselling your boat, it would be a good idea to invest in a BW. Boston Whaler boats tend to hold their resale value better than other boat brands.  


bertram boat brand


Bertram is a leading boat brand for good reason. Bertram touts exceptional range and excellent build quality, making them a solid, world-class boat brand. If you want a boat with impressive longevity and build, one of the three Bertram models might be for you. 

The Bertram 35, 50, and 61 are continuously upgraded to provide improved performance with each refined iteration. 

Bertram boats have good retention of resale value, so if you enter the market to sell your model, you usually won’t lose much. 


viking yachts boat brand


Viking Yachts are amazing luxury vessels. If you can afford the high price tag on a Viking, you can get excellent build quality and performance. Everyone at the marina will turn their heads to appreciate your yacht. 

The Viking motor yachts and fishing boats go from 37’ to 93’ in length. Since they’re an expensive brand that is harder to come by, they tend to have good retail value on the secondary market. 

If you operate a Viking, it’s a good idea to get insurance to ensure you are financially protected. 


chris craft boat brand


Chris-Craft was founded in 1874, making it one of the most established brands in the market today. Its longstanding reputation for producing high-quality watercraft is thanks to its elegant boat designs and reliable boat quality. 

The Chris-Craft Launch 36 is one of the brand’s best-selling models and won Boat of the Year in 2014. It retains a respectable resale value, though not as well as a BW, Bertram, or Viking. 


lund boat brand


If you’re looking for a specific type of watercraft, Lund could be the best brand for your money. 

Founded in 1948, Lund provides a great blend of affordability and high-quality designs. It essentially gets the job done. 

From Jon boats, sports-specific vessels, fishing boats, and all the way to pontoon models, Lund offers a plethora of model options. The brand has a reputation for exceptional customer service and satisfaction, so it’s hard to go wrong with a Lund boat. 


yamaha boat brand


In the boating world, Yamaha is famous for its unparalleled range of jet-powered watercraft. This trusted Japanese brand continues to innovate and improve upon its existing build quality and designs.  

Whether you want a specific sports model or a personal watercraft, Yamaha has you covered, since it offers models for every situation, piquing the interest of essentially every boat buyer. 


bayliner boat brand


If this is your first boat, you might want to consider a Bayliner, which is a popular and affordable entry-level boating brand. It is also a favorite of many boaters. If you’re visiting a marina, chances are you’ll see more than a few of these bowriders. 

The Bayliner VR5 Bowrider, which is the brand’s sleek and high-performance flagship model, sets the industry standard for all bowriders. 


tracker boat brand


Fishing is a favorite pastime of many boaters in Florida. Whether you’re an expert or just getting started at fishing, if it is a fishing boat you desire, a Tracker could be the best for you. 

Tracker is an award-winning brand that produces excellent fishing vessels, dive boats, and party boats. Since it’s dedicated to fishing and utility vessels, it has amassed a loyal following of fishing enthusiasts. 

Tracker gives a 5-year warranty on all of its boat models, which is impressively transferable into the secondary market. 

Does boat insurance cover all types of boats? 

Buying a boat can be both a financial and a sentimental investment. Adequate insurance coverage can go a long way in protecting you and your family, especially since some vessels boast incredibly high price tags.  

Depending on the make and model of your watercraft, a typical boat insurance policy might not cover your needs. 

Our team of experts at Worth Insurance can help you find affordable quotes that match the type of boat you own. 

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